Advertising
EVA AVO
A fresh TV campaign featuring celebrities Ana Brenda Contreras and Livia Brito has been crafted for Eva + Avo, a company dedicated to hair care inspired by the beauty secrets passed down through generations of Latina women from their moms, aunts and grandmothers.
Eva + Avo was created with the belief that every woman deserves access to nourishing hair products crafted from natural ingredients, infused with a touch of Latin magic, and crafted with an abundance of love.
AVA’S HEART
ENGLISH LANGUAGE PRO-BONO CAMPAIGN
The Ava’s Heart “It’s Just ONE” campaign empowers individuals to come together and support transplant patients and donor families by making a simple monthly donation of just one dollar.
These contributions are used to provide essential services such as housing and transportation for patients both before and after their transplant procedures.
Ava’s Team has launched this initiative to make it easy and affordable for people to donate every month and contribute to saving lives.
Remarkably, 90 cents of every dollar donated directly goes towards assisting patients in need.
Ava’s Heart is a non-profit organization dedicated to providing vital assistance to organ transplant patients who may face barriers to access or affordability. The organization focuses on offering doctor-prescribed pre- and post-operative housing for patients who must travel away from their homes to receive transplant-related care.
Additionally, Ava’s Heart supports donor families by covering cremation and burial expenses, and actively promotes organ donation.
Avasheart.org
SUPERBEETS (HUMANN)
A recent television campaign and a series of targeted social advertisements, featuring influencer spokesperson Karina Banda, played a crucial role in the successful introduction of SuperBeets to the Hispanic market.
SuperBeets by HumanN holds the distinction of being the number one beet brand recommended by doctors, pharmacists and cardiologists for supporting heart health, maintaining healthy blood pressure, improving circulation and blood flow, and boosting energy levels.
CREDIVERSO
A fresh television and social media campaign was created for Crediverso, a novel company dedicated to simplifying the process of comparing credit cards, loans, and money transfer options, while also offering expert financial advice to its customers.
Crediverso was conceived with the aim of making financial services accessible to underserved and under-resourced Hispanic communities, effectively democratizing access to these vital services.
‘Plaza Crediverso’ serves as a hub where these communities can gain knowledge on optimizing their financial resources, enabling them to make well-informed decisions that align with their specific needs.
Since its inception, Crediverso has empowered thousands of users to access essential financial products and information.
The campaign featured numerous celebrities and influencers from the Hispanic community.
LA DORADA
We’ve launched an introductory General Market campaign through a brand-new website for La Dorada Forest Hill Preserve.
At La Dorada, interior designers, architects, and other skilled craftsmen can find the perfect source for their timber, allowing them to transform their furniture concepts into tangible works of art.
La Dorada Forest Hill Preserve is a privately owned 1,000-acre property situated in Foresthill, California. The property boasts extensive groves of 150-year-old Douglas Fir, Black Oak, and Incense Cedar trees, along with more limited cutting of Sugar Pine, Madrone, Claro Walnut, English Walnut, Redwood, and Cedar.
LIFEFY
The new Lifefy/Apoyo Seguro website was meticulously designed with the Hispanic community’s unique needs in focus. The platform offers a range of services and solutions to address expenses often left uncovered by traditional insurance policies.
Its mission is to instill confidence and provide financial peace of mind, ensuring families are safeguarded when unexpected events occur.
Lifefy/Apoyo Seguro stands as an insurance company committed to delivering rapid, efficient responses at an affordable price point. They empower consumers with the assurance that they are safeguarding both themselves and their family’s well-being.
OLIVERA
We reintroduced Olivera Weight Loss to the Chicago audience through an innovative marketing campaign featuring a diverse array of creative materials, such as social media advertisements, animated videos, newsletters, coupon advertisements, a revamped website, GIFs, static ads and indoor signage and videos.
With over 40 years of experience, Olivera Weight Loss has been providing highly effective and sustainable weight loss solutions.
Olivera caters to both English and Spanish-speaking clients.
Since the inception of our campaign in 2021, our clientele has witnessed remarkable growth, with a 200% increase in customer base.
BANDAS LAW FIRM
Workers exposed to silica dust while handling stone countertop products made from silica and resin are at significant risk of developing silicosis, a severe and often fatal lung disease.
To address this, a new website and social media campaign has been launched, positioning Bandas Law Firm as the go-to attorney for cases involving silicosis.
With Bandas Law Firm, you can ‘Breathe Easy.’
FUNA
We launched a fresh TV campaign with the renowned sportscaster Fernando Fiore, reintroducing Lincoln Heritage Funeral Advantage as the leading Final Expense Insurance Program.
Our program is designed to assist individuals in covering their funeral expenses and other end-of-life costs with an affordable monthly payment that is accessible to nearly everyone.
HEAL DIABETES
A new campaign has been created for DSMES (Diabetes Self-Management, Education, and Support) and NDPP (National Diabetes Prevention Program). We’ve developed informative brochures for each program:
Diabetes Self-Management, Education and Support (DSMES):
DSMES is a program that empowers individuals to regain control of their life. It provides them with the essential tools to enhance their quality of life and empowers them to take charge with the guidance of experts by their side.
National Diabetes Prevention Program (NDPP):
The National Diabetes Prevention Program is a year-long course designed to equip individuals with the tools necessary to prevent or slow the progression of diabetes and type 2 diabetes.
SEQURA
We designed a comprehensive direct-to-consumer (DTC) campaign for Sequra Card, encompassing brochures, welcome packages, flyers, and various other marketing materials.
Sequra Card is an innovative secured credit card that facilitates direct deposits from employers to their workers’ cards, providing a convenient and secure way for employees to access their funds.
Entertainment
THE ROKU CHANNEL
We unveiled Espacio Latino on The Roku Channel to cater to Latino audiences. This is Roku’s latest Spanish language hub in the U.S., offering over 50 Spanish language Live TV channels and an extensive library of content tailored for Spanish-speaking audiences.
The initiative also presents a selection of targeted movie, program, and telenovela titles strategically delivered to engage audiences in both the United States and Mexico via an ongoing email campaign.
PARAMOUNT +
We created a Spanish-language digital content series for Paramount+ with the aim of enhancing engagement and fostering meaningful discussions within the Hispanic/LatinX audience on the Paramount+ platform and across various social channels.
The content features multi-cultural leaders who will have the spotlight in An original, non-token, culturally-authentic, non-cliche way, connecting their stories to Paramount+ values.
This is a modular content model that allows Paramount+ to serialize story pods across its various platform channels.
We will tell the stories of individuals (and organizations, dynamic duos, groups, etc.) who have reached the summit of their fields by pairing them with each other to draw out the secrets of their success.
They will not only share with the audience, but compare their struggles, their arcs, and what they have done with their talent and blessings.
Our heroes are linked via interests, dreams, hobbies and shared missions.
Cast of Heroes Criteria
- They must be a “star” in their field even if they are not household names. Or considered “genius” by their peers. Or up-and-comers who will be the leaders of their fields in the near future.
- They must have a community mission, a passion or pay-it-forward attitude in regards to their skills and fruits of their labors.
- They must be charismatic and comfortable in conversation.
Paramount+ Recognizes You
- We recognize that you are more (as a community and people) than our society gives you credit for.
- We know that you do more than people give you credit for.
- We know that you are not only one but much more than the sum of all of you.